Dealers hiked our cheap cement, BUA chair

“We sold over a million tons of BUA cement to dealers at a price of N3,500 per bag, to reduce price for the consumers. However, the dealers were selling each bag of cement to consumers for prices ranging from N7,000 to N8,000.”

“We were unable to regulate the dealers who were earning substantial profits due to the high margins, as the company lacks influence over pricing in the open market so we discontinued the price policy.”